The emergence of Online facilities at your finger tips is very overwhelming . Internet is now not only about sending emails , pictures and talking to your dear once across the seas like you had a face to face conversation over a cup of coffee(skype). Its something more than just a medium of communication . It is now a medium of expression, exposure and convenience .
I have personally experienced how the right use of website services can be made to successfully endorse your ideas without having to spend a penny more nor having exuberant publicity strategies. All you require is clarity of the target audience. If you know where you can find the audience online, there, you can arrive with your purpose !
The big examples of simple ideas making it to the big league of businesses is Facebook , it need not be introduced anyways . But the most impressive ideas to me was Redbus and bookMyShow. All they needed was an Idea ,some technical knowledge and clear logic. They now stand as one of the biggest examples of small ideas getting big on a greater platform .
If you are reading this article ,its mostly cos you have an idea and want to know where to start from . Well , if my ground work could help you provide a start .Then here it is .. !
Step 1 : Website ! if you cannot afford one ... try a blog .. !
Every business opportunity needs to have a document of what they offer. Brochures, visiting cards have now been replaced with websites providing every detail about the company/business/service to the customer. If you are not sure of spending so much on building a website as yet , start with a blog about your idea.
so start --> BLOGGER !
Step 2 : Labels or Tags
Think about your business as a customer looking for a service like you provide and assume the words he/she could possibly use to search on Google . Search Words play a very key role in endorsing your business. After you are ready with your business portfolio , keep searching for your business with your labels and figure out how many relevant words would search your business faster and enhance the search accordingly
Step 3 : Just Dial and Find out !
Again thinking as a customer , where would you search for your service first ?? Google ?? if not in google , classifieds of some news paper or just pick up the phone and call JustDial and ask them to provide you with the possible options??
It happens that if your business idea is unique enough , there is hardly any competition. All you have to do is provide the right category , right options(just like labels) and make it look simple . Even though paying such service providers would list your business on the top of search results , if there isn't much competitors in your field ,just a casual listing would do . Go ahead and list your business here first--> JustDial
Step 4 : Classifieds-Online
Given the customer fast access internet and some leisure time, he/she would browse more than the 2nd page of Google search result . So enroll your business in all those websites you wouldn't have known in the first place until you saw this blog ! Here are the links of classified like websites where you could post your business/service.
1. Quikr
2. OLX
3. askLaila
4. Yalwa
5. ClickIndia
6.Sulekha
7. Click
Step 5 : Ultimately-->Facebook
May be the lamest but it does really work ! A Facebook Page.. ! Create a Facebook page and make it informative and then make your closest friends like it irrelevant of their interest. The popularity of Facebook pages you might have already known , as in person , you would have liked at least 1 Candid photographers page or an online shopping website's page or DEFINITELY the Freshers Jobs /Jobs Fair page :-p One of the best examples of Facebook page working well is Siri and Hari Menon Photography
I have personally experienced how the right use of website services can be made to successfully endorse your ideas without having to spend a penny more nor having exuberant publicity strategies. All you require is clarity of the target audience. If you know where you can find the audience online, there, you can arrive with your purpose !
The big examples of simple ideas making it to the big league of businesses is Facebook , it need not be introduced anyways . But the most impressive ideas to me was Redbus and bookMyShow. All they needed was an Idea ,some technical knowledge and clear logic. They now stand as one of the biggest examples of small ideas getting big on a greater platform .
If you are reading this article ,its mostly cos you have an idea and want to know where to start from . Well , if my ground work could help you provide a start .Then here it is .. !
Step 1 : Website ! if you cannot afford one ... try a blog .. !
Every business opportunity needs to have a document of what they offer. Brochures, visiting cards have now been replaced with websites providing every detail about the company/business/service to the customer. If you are not sure of spending so much on building a website as yet , start with a blog about your idea.
- Its free !
- Sophisticated feedback about the audience of your blog !
- Great Tools and templates to create interesting blogs .
- Images , link facilities , audio video Embedding makes it convenient to deliver your message.
- Your blog actually could become like a synopsis for your future website !
- If your viewership has dramatic numbers , you'll be earning money out of other websites advertising in your blog and earn money every click through your website !
so start --> BLOGGER !
Step 2 : Labels or Tags
Think about your business as a customer looking for a service like you provide and assume the words he/she could possibly use to search on Google . Search Words play a very key role in endorsing your business. After you are ready with your business portfolio , keep searching for your business with your labels and figure out how many relevant words would search your business faster and enhance the search accordingly
Step 3 : Just Dial and Find out !
Again thinking as a customer , where would you search for your service first ?? Google ?? if not in google , classifieds of some news paper or just pick up the phone and call JustDial and ask them to provide you with the possible options??
It happens that if your business idea is unique enough , there is hardly any competition. All you have to do is provide the right category , right options(just like labels) and make it look simple . Even though paying such service providers would list your business on the top of search results , if there isn't much competitors in your field ,just a casual listing would do . Go ahead and list your business here first--> JustDial
Step 4 : Classifieds-Online
Given the customer fast access internet and some leisure time, he/she would browse more than the 2nd page of Google search result . So enroll your business in all those websites you wouldn't have known in the first place until you saw this blog ! Here are the links of classified like websites where you could post your business/service.
1. Quikr
2. OLX
3. askLaila
4. Yalwa
5. ClickIndia
6.Sulekha
7. Click
Step 5 : Ultimately-->Facebook
May be the lamest but it does really work ! A Facebook Page.. ! Create a Facebook page and make it informative and then make your closest friends like it irrelevant of their interest. The popularity of Facebook pages you might have already known , as in person , you would have liked at least 1 Candid photographers page or an online shopping website's page or DEFINITELY the Freshers Jobs /Jobs Fair page :-p One of the best examples of Facebook page working well is Siri and Hari Menon Photography
